http://www.avatarmovie.com/
As soon as you enter the avatar website there is evidence of marketing. Below the "Avatar" title there is text "On BLUE-RAY & DVD". already the viewer is being told about the reslese of the DVD, also the mention of BLUE-RAY first is advertising the new technoligy above DVD's.
After selectiong you region you willl be transfered onto a more 'exciting' page.
http://www.avatar-movie.co.uk/
The home page itself is up to date with the technology in official websites as it has easy access viewing, holds a number of lings and the background is a slide show of screen shots. These screen shots are in HQ (high Quality) and are off some of the most extrodinary parts of the film, helping to advertise it. On the bottom of the page is a scroll bar with a number of links advertiseing different news and imformation on the film. All of these count as online marketing (viral Marketing) as they all help to spread 'word of mouth' whick is the cheapest and most effective way of marketing.
below are some of the links from the scroll bar.
Link 1 - http://hmv.com/hmvweb/navigate.do?pPageID=4514&WT.mc_id=101942
This Link is advertiseing the resease of the film on DVD & BLUE-RAY. It features a digital clock which countdowns to the actual release of the film. this link takes you to the website of HMV the multimedia store. This helps to market both the film and HMV as you can preorder you own copy of the film via the link. The film have used this perticular store as it is the no.1 mutimedia store in the UK. The link also helps to Advertise HMV's cabability to keep up with the online age offering discouts and offers if you buy the Film online.
Link 2 - http://twitter.com/officialavatar
This link is a great example of how the internet can be used to create word of mouth. this link takes you to the films official twitter page. Twitter is a social network website which helps people get in touch an talk via web. It also allows you to update what you are doing and news about yourself. Avatar uses websites like this to get in touch with their fans and update news about the film such as Awards, DVD releases and sequal information helping to spread word of mouth. it also lets fans comment on the film asking questions or just reviewing the film. A fans opinion on a film is the most succesful way to help market the film, in is non-biast and doesnt cost any money to do.
Link 3 - http://www.avataritag.com/
This link helps to market Avatar merchendise such as Toys. Merchendise is an important part to a film, it helps advertise the film and brings in a profit. Having merchendise such as toys also helps to intrest a different age group being children. Atracting chilldren to a film helps market the film very well as children will want to see it therefore it is then seen as a family film making it more of a mainstream film.
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