http://twitter.com/officialAVATAR
The background of this page had an image of a Avatar BLUE-RAY disc on it saying advertising the Films DVD release on the 22nd of April.
The Twitter page is mainly used to advertise news of the film as you can see certain updates such as "Pre-order your copy of Avatar today. Return to the world on Blu-ray and DVD April 22" this helps to keep fans updated in the latest avatar news and spreading it on the web, viral marketing. Also there are such posts as "Which region of the US has the most ardent Avatar fans? If you have pre-ordered the film tweet, I have pre-ordered Avatar and live in …” posts such as this help to get fans involved and feel involved with the film.
The Film Avatar also uses other Social networks suck as Facebook and Myspace. Each of these websites help to get fans involved with the film and help word of mouth which boosts the films apeal and helps marketing easier. Also each website offers free downloads of wallpapers for computers and mobile ringtones, these promote the film.
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